The Challenge
A Buffalo-area HVAC and home services company serving Erie County needed to improve organic visibility across a highly competitive local market. When the engagement began in September 2025, the site was tracking 272 keywords with an average position of 76, only 1% of keywords ranking in the top 10, and a contact form generating 81 leads from 9,001 views.
The Approach
Over four months, the campaign focused on local keyword targeting across Erie County suburbs including Amherst, Williamsville, Cheektowaga, Clarence, and Tonawanda. Work included on-page optimization, content structure improvements, local keyword expansion, and technical SEO corrections.
The Results
By January 2026 — within one month of the engagement ending — the data showed:
- Average keyword position improved from 76 to 48
- Top 10 keyword coverage grew from 1% to 35% (4 keywords to 94)
- Top 30 coverage grew from 3% to 56% (8 keywords to 153)
- Contact form entries grew from 81 to 283 — a 250% increase
- Form views grew from 9,001 to 90,758 — consistent traffic growth throughout
- Rankings continued improving after the campaign ended, confirming compounding SEO gains
Before: After:
Before: After:
Key Takeaway
SEO results compound over time. The upward trajectory that began in September continued through December and into January without additional intervention — demonstrating the durable value of foundational SEO work done correctly.